Posts Tagged

Sports Marketing

jkatz
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0815.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJohn Katz returns for a third time to the podcast (Ep. 601 & Ep. 183), this time to discuss how Tim Tebow and a lunar eclipse, two marketing boons that helped the Columbia Fireflies achieve attendance metrics in 2017. Katz discusses

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UCLA Athletics - Various formal portraits of athletes and staff.  ASUCLA Photo Studio, UCLA, Los Angeles, CA.
October 25th, 2016
Flagg_Evan_21.NEF
Copyright  Don Liebig/ASUCLA
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0812.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSEven with the legacy of UCLA, the Bruins face constant changes in how they operate. Assistant Athletic Director of Ticket Sales Evan Flagg explains that UCLA has had to make tough decisions when it comes to dynamic pricing, as well as

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JK2
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0808.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJared Kozinn offers up his perspective on how to sell premium suite space, especially when the tastes of corporate buyers have changed. Kozinn talks about building up and retaining value for customers, as well as engaging with additional VIP experiences beyond

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8GB Kindle Fire Black
From The Editor's Desk

The Tao of Sports has teamed up with Win1Big.com to provide one lucky winner with a 7″ Amazon Fire Tablet. Perfect for those who are getting back to campus for study, or those sports business executives who are looking to enhance their professional development or sales skills with some light

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CPintens
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0805.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSCraig Pintens joins the podcast to share his insight on how his marketing team has enhanced the profile of the University of Oregon athletic department. Pintens discusses various aspects of tickets, especially concerning deals and subscription models. Pintens talks about how

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pnowlin
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0803.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSPatrick Nowlin shares his knowledge on both the third party and in-house model, having worked at both. Now at the University of Oklahoma as an assistant athletic director, Nowlin talks about some of the different methods of implementing better technology in

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BRS
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0802.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSUnder Bryan Sperber’s leadership, the Phoenix International Raceway is undertaking a massive $178 million dollar rebuild of its facility, aimed at ensuring NASCAR’s legacy in the technology era of sports marketing. Sperber discusses some of the features of the build-out, including

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Sloan Photo 1
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0801.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAfter about 15 years of bobbleheads as a giveaway item, the crazy just continues for sports as a gift to drive attendance numbers. Alexander Promotion’s Brian Sloan talks about how a simplistic bobblehead is no longer the regular order of the

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disruption.jpg
From The Editor's Desk

I’m not as amazed as I should be by the blog post by SF Delta’s CEO Brian Andrés Helmick, who as with many tech folks, tend to misread that application of their devices goes way beyond just the illusion of having more technology at your finger tips. Last year, The

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AWhite
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0799.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAdam White started Front Office Sports when he was a sophomore at the University of Miami, and now in three years, has grown into a premiere website for sports career advice and employment. White discusses the role of Front Office Sports

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