Posts Tagged

Sports Marketing

RHarris
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0793.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSTry to get a meeting culture going where Rocky Harris works, he dares you. The Chief Operating Officer talks about his lack of eagerness to create a meeting culture and his ability to disrupt them, involving as few people as possible

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PGallagher
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0792.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSPat Gallagher’s amazing sports marketing career has culminated with a book about his experiences pulling off Super Bowl 50, called Big Game. Bigger Impact. Co-authored with Stephanie Martin, Gallagher shares the background of the SB50 campaign, including dealing with the various

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FSU
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0790.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMark Cameron represents the third generation of the Florida State ticket sales office experiment, taking an in-house model approach under the development umbrella, and creating a dynamic, commission-based sales structure. Chris Wilson represents the premium model of the ticket office, as

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RWilkins
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0789.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSWhile Russell Wilkins can appreciate the sold-out situation that Wichita State has in men’s basketball, he also remembers trying to sell indoor football in that same marketplace. Wilkins takes about the challenges of having a sold-out venue, both from a pricing

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Katerina Kirillova
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0786.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSSince 1996, Katerina Kirillova has been selling tickets in Russia and knows that consumer’s tastes thoroughly. Kirillova discusses the technological landscape, as well as the Moscow executive acumen when it comes to generating revenue and fostering new distribution channels. Kirillova talks

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PBee
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0785.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAfter a 25-year run to the NHL playoffs, The Detroit Red Wings’ streak ended, putting an entire sales staff to work on how to transition their hockey fans into the new normal. Red Wings’ Director of Ticket Sales Paul Bee explains

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cslonaker
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0784.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSCharlie Slonaker details not only the Philadelphia Union’s ticket sales victory narrative of a franchise that came from local supporters groups, but his own path from the Dayton Dragons to the Cincinnati Bengals to the Indiana Pacers to the Union. Slonaker

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SHicks
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0781.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSSamantha Hicks faces the complexity of selling two sports at the same time; The Reno Aces AAA baseball team, and the first year of the 1868 FC USL soccer team. Hicks talks about the “no comps” rule for both teams, in

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Starbucks+Card
From The Editor's Desk

Referrals tend to give us a lot, without expecting much in return. And often, we live up to their expectations. Consider what that means. Referrers are generating business for us, yet don’t receive anything in return for their services. After a while, those referrers dry up, simply because they see

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AIannarino
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0778.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAnthony Iannarino is a lot of things, but he refuses to be a shill for the tech industry’s bias against sales phone calls. Iannarino explains that he feels the vested interest of the few have outweighed the realities of the many

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