Posts Tagged

sports teams

JBechler
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0751.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJamy Bechler focuses on personal improvement of leaders, ensuring that those staff and student-athletes they oversee receive the best vision possible for their athletic department. Bechler talks about motivational growth of the individual who is earning that position of leader within

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Ticket Option Patent
Blog Posts

A vague patent on playoff ticketing practices is going up for auction, and could set off a potentially larger ‘patent troll‘ ligation issue for the sports, ticketing and travel industry depending on the auction winner. The ‘playoff ticket option’ patent holder is auctioning off his invention claims through the ICAP

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DBedard
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0131.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe discussion of brand goes deep in this podcast episode with Drew Bedard, who talks about just about every way in which a brand is perceived, developed and promoted continuously by a sports team or venue. Bristol Motor Speedway is no

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Fun
Blog PostsSportstao Industry Posts

My sports brand marketing philosophy is simple: Fun. If your brand of fun isn’t more fun than the competitor across town, your brand loses. Simple as that. Let’s not over-complicate with trying to find “true fans” of the sport. Those “true fans” will find you no matter what. But fun

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IronPigs
Blog PostsSportstao Industry Posts

The LeHigh Valley IronPigs Baseball Club knows their fans. By Opening Day, the IronPigs will transform their urinals into a video game system. Basically, its a golden way to market. They are the Triple-A Affiliate of the Philadelphia Phillies, but have a chance to be “the talk of Pennsylvania” by

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Monday
Sportstao Industry Posts

Each Monday, the use of ticket sales call scripts will be examined. It is meant to serve as a tool to those representatives looking to engage further in sales, as well as help them each develop their own personal script.   The most common crime committed by a new ticket

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UNLV
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0024.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJeff Higgins talks about UNLV athletics from the scope of a marketer, especially how college basketball & football fits on the Vegas landscape amid the casino industry of The Strip. How does a Division I FBS school compete with an entertainment

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Tornticketjpg
Blog PostsSportstao Industry Posts

One of the hot topics of late has been how to convert customers for the long-term. You’ll see a lot of team sales staffs rely on scripting, that wonderful idea presented by the contracted sales consultant during that 3-day seminar which your new account executives wrote down ever word as

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team
Sportstao Industry Posts

I find myself harping way too much on today’s marketers on whether or not they consider themselves truly in “marketing” or just a component of a bloated budget. Too harsh? Probably. I consider myself part of the heresy of sales. It’s a sect which believes that the experience may be

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