Posts Tagged

stadium

KarriZaremba
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0822.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSKarri Zaremba shares her experiences at creating connective marketing for venues through technology, both inside and outside the facility. Zaremba talks about the optimization of personalized data, marketing analytics, relevant/targeted content, and interactive technologies designed to acquire, retain, and monetize active

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cslonaker
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0784.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSCharlie Slonaker details not only the Philadelphia Union’s ticket sales victory narrative of a franchise that came from local supporters groups, but his own path from the Dayton Dragons to the Cincinnati Bengals to the Indiana Pacers to the Union. Slonaker

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From The Editor's Desk

Sports marketing is a science with a dab of art. Especially when it comes to understanding how to divert fans from one area of the park to the other. Another consideration is how fans choose to arrive at the game, including the mode of transportation that they use. Egress is

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JVerschueren
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0726.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSIn a podcast first, Joe Verschueren shares a history with the guest of the podcast episode right before him, Matt Carson (Ep. 725), in that they both worked in the same position at Texas State. Verschueren tells of his tenure prior

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Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0599.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe Vermont Lake Monsters may be one of the few professional teams in The Green Mountain State, but they also play in one of the oldest ballparks in all of Minor League Baseball. General Manager Joe Doud discusses some of the

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Bill Johnson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0587.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSArchitecture design for sports venues has drastically changed over the years, incorporating not only new aspects inside the venue, but also making the building fit within the overall cityscape. Bill Johnson discusses his latest passion project for HOK, designing and building

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AZimbalist
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0548.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSDr. Andrew Zimbalist has managed to be at the forefront of several sports stories when they get to the economics sector, especially when it comes to stadiums and arenas being financed by taxpayer dollars. Zimbalist’s latest book, Circus Maximus, focuses in

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Stefan1
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0486.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSStefan Szymanski has had an interesting week ever since launching his April 23, 2015 blog post which was the shot heard around professional soccer. Using information from a source close to Major League Soccer, Szymanski detailed what he felt were specific

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Blog PostsSportstao Industry Posts

Consistent consumers are advocates and supporters of your product long term. They are the folks who you see in the rain during the Tuesday night games, those who show up even when the opponent or the home team are cellar dwellars in a battle of mediocrity. So I’ve been thinking

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DNunes
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0263.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSLegacy brands, especially in the Southeastern Conference, can be a tough marketing venture for anyone seeking to relate new ideas into an older demographic. Daniel Nunes talks about the challenges and success of running one of the marketing departments a top

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