Posts Tagged

super bowl

NDM
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0811.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSOriginally published in 1998, the book “Field of Schemes” has continued to be a hot topic for public stadium finance opponents in the 19 years since. Co-Author Neil DeMause talks about some of the issues surrounding the ability of teams to

Read More
JCollins
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0795.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJohn Collins’ experience with the major professional sports goes back to his days working at NFL Films, extends to working as President of the Cleveland Browns and as COO of the NHL. Collins now oversees NFL On Location, which is a

Read More
PGallagher
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0792.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSPat Gallagher’s amazing sports marketing career has culminated with a book about his experiences pulling off Super Bowl 50, called Big Game. Bigger Impact. Co-authored with Stephanie Martin, Gallagher shares the background of the SB50 campaign, including dealing with the various

Read More
dfrystak
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0782.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe difference between sponsorship and philantrophy is explored by Dan Frystak, who presents the argument of how activation depends on the experience of the consumer interacting with the branding mechanisms of the product. Frystak explores why several companies are positioning themselves

Read More
SMartin
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0539.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSS Super Bowl 50 is helping cap off one of the greatest times in sports business for the Bay Area of San Francisco, and at the forefront is Stephanie Martin, who explains what it entails to be entrusted with such a

Read More
ajmachosky
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0538.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSS AJ Machosky understands the secondary market from both the primary and secondary angles, working IMG to help drive revenue for St. John’s University, Pitt and the Big East. Now in his role at Vivid Seats, AJ discusses some of the

Read More
GLester
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/taoep0509.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSS The undisputed king of secondary market distribution channels is StubHub, a company that Geoff Lester helped drive partnerships for in the last four years. Lester has a background in traditional sports business, with 12 years at NASCAR prior to his

Read More
Rovell
Blog Posts

I thought this was an interesting exchange. Some tweeters called it a cat fight. I just saw it as both sides making their points. I personally believe that if the Charlotte Hornets wish to credit a 59% increase in new season ticket sales, that’s a good thing. Frankly, anything above

Read More
JBeaver
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0186.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSCreating the perfect VIP experience isn’t easy. Jen Beaver has been doing it for years, building up exclusive party events the NBA All-Star Game, Kentucky Derby, Pro Bowl, Super Bowl, ESPY Awards, and Indy 500. BRANDed has attracted the attention of

Read More