Posts Tagged

teams

twitter-hashtag
Blog PostsSportstao Industry Posts

I’ve been involved in a few Twitter Hashtag chats lately. I never really took it as seriously until I got into it last Tuesday during a #social4tixsales discussion, and started to see my retweets and followers increased. I happened to also see the amount of impressions that were garnered by

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DBedard
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0131.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe discussion of brand goes deep in this podcast episode with Drew Bedard, who talks about just about every way in which a brand is perceived, developed and promoted continuously by a sports team or venue. Bristol Motor Speedway is no

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SCallanan
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0126.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSSean Callanan is focused on the growth of the social media market, especially in the world of sports. Callanan’s Sports Geek is responsible for the development of over 1 million Facebook fans for his clients, helping launch Sports DP at the

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friday
Sportstao Industry Posts

Streaming is king right now in the sports marketplace. No longer do fans have to navigate a ton of different cable and television channels in order to get what they want. Everything is on-demand, 24/7 to the customer. Blame the IPad or smart phone devices, but it has enriched several

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tradmediarisk
Blog PostsSportstao Industry Posts

Traditional media still gets a lot of play in franchise advertising spends, but I have to ask why? Traditional media is fractionalized. This not only affects “marketing” but also sales, as public interest can never be fully garnered if the franchise’s events are not in the public eye. Traditional media

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