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This is an excerpt from C. Ryan Shelton’s chapter in “The GM’s Handbook” which is available in paperback, Amazon Kindle and Kindle Unlimited. It is cited, indexed and professionally edited, providing perspectives from 16 MiLB C-Suite Executives on leadership, hiring/firing/interviews, merchandise, tickets, concessions, corporate sales and the business of sports

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Podcast Episodes Play in new window | DownloadSubscribe: Android | RSSGreg Bennett separates his company, Surgence, with other sales trainers, because he wants some skin in the game with any staff he helps guide. This isn’t just a system, or presentation, but an intensive amount of indepth sales knowledge from Bennett,

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