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Podcast Episodes Play in new window | DownloadSubscribe: Android | RSSFrom ticket sales to development, Michael Espada charts his course for how he sells both the immediate buy and the long term ask in college athletics. Espada shares his insight into the development process, including the length process of major gift

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From The Editor's Desk

Everything is changing in the sport sales space. Even luxury suites. Patrons used to sign 10-year deals in order to gain even the worst suite, now they are being sold as singles, available to the public. Some of this is a reaction to the demand of customers. Another component is

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Sportstao Industry Posts

Streaming is king right now in the sports marketplace. No longer do fans have to navigate a ton of different cable and television channels in order to get what they want. Everything is on-demand, 24/7 to the customer. Blame the IPad or smart phone devices, but it has enriched several

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