http://traffic.libsyn.com/sportstaopodcast/TaoEp0860.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSGrowing an account representative into a skilled sports sales professional is Eric Platte’s goal at the Atlanta Hawks. Platte discusses his mindset in how to foster growth from each new hire to develop a pipeline of success for the Hawks organization.
http://traffic.libsyn.com/sportstaopodcast/TaoEp0781.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSSamantha Hicks faces the complexity of selling two sports at the same time; The Reno Aces AAA baseball team, and the first year of the 1868 FC USL soccer team. Hicks talks about the “no comps” rule for both teams, in
http://traffic.libsyn.com/sportstaopodcast/TaoEp0321.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSScott Frasnelly returns to the podcast for his second stint. After serving with the ECHL hockey league, helping its sales practices, Frasnelly now has taken that experience to build his own dynamic ticket system. Frasnelly considers iSportstix to be a part
I’ve been told by several sports executives off-hand that dynamic ticket pricing elevates what each ticket is charged for on the primary market can be over 89 percent of the time. Don’t kid yourself if you believe otherwise, the variable ticket game is not about getting the right price. It’s
Ticket selling is about engagement, but there has to be a strategy behind each question asked. You can’t just ask “wanna buy some tickets” and expect people to provide their credit card. During the entire conversation, the ticket seller has to be on-point, but casual enough that it doesn’t overbear