Posts Tagged

traditional media

IanTaylor
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0766.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSIan Taylor presents the narrative on how data in ticket sales revenue generation is utilized in the United Kingdom and European marketplace. Taylor speaks expansively on the inclusion of trackable information on customer behaviors, along with using traditional terrestrial media methodology

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MBarbieri
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0621.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSA recognized industry thought leader for digital sports in Asia, Maurizo Barbieri dissects some of the different strategic and tactical capabilities across a burgeoning media landscape. Barbieri discusses his drive to build one of the primary resources for Japanese sports fans,

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JSmith
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0284.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJessica Smith is one of the best sports social media analysts who completely refrains from calling herself an expert and never trusts anyone who claims to be an expert. Smith talks about what really works and what doesn’t in social media,

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JRappel
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0223.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSSince 1988, Wunderman 3’s Jim Rappel has been working in sports marketing. First with the Miller Sports Group, directing programming for their sports agency throughout the Mid-West, to working at Wunderman with various motorsports and professional sports in order to expand

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Ed1
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0216.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSEdward O’Hara is a founding partner of SME, overseeing the company’s branding process from strategic development to creative direction and execution. O’Hara is a brand building expert who has appeared on ESPN’s Outside the Lines, CNN, CNNfn, MSG Network, and TimesCast,

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CPetersen
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0109.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSStarting a new baseball league is never easy, but Executive Director Chris Petersen believes he’s found the right mix in the Interstate Baseball League. After a couple of false starts, the league may be starting for an abbreviated inaugural season in

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RLisk
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0106.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe dynamics of sports marketing and franchise revival are the topics of the day with Trenton Titans co-owner Rich Lisk. Operator of Small Change Marketing as well, Lisk talks about the fan development relationship building that the Trenton Titans had to

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tradmediarisk
Blog PostsSportstao Industry Posts

Traditional media still gets a lot of play in franchise advertising spends, but I have to ask why? Traditional media is fractionalized. This not only affects “marketing” but also sales, as public interest can never be fully garnered if the franchise’s events are not in the public eye. Traditional media

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