Posts Tagged

understanding

why
Blog Posts

This is an excerpt from Jenna Byrnes’ chapter in “The GM’s Handbook” which is available now in paperback, Amazon Kindle and Kindle Unlimited. It is cited, indexed and professionally edited, providing perspectives from 16 MiLB C-Suite Executives on leadership, hiring/firing/interviews, merchandise, tickets, concessions, corporate sales and the business of sports

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customers
Blog Posts

Being sold out for this weekend’s games are great. Good accomplishment if that’s your franchise. Get that pat on the back, then start thinking about the next weekend, because you cannot start letting all of the customer service reps go early for home on Friday. One of the biggest misconceptions

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ARuge
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0353.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAndy Ruge, from all appearances, looks like “The Dude” from The Big Lebowski, and he’s got the humor to back up that title. Ruge is one of the funniest loving guys in the college athletic space, serving as a sports marketer

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datastorage
Blog Posts

Big data is useless unless you truly know what to do with it. The concept of data is great, but the application is much more intensive. Either you understand what to do with data, or you don’t. And if you don’t, you are merely relying upon the idea of collecting

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ChildPrices
Blog Posts

Ticket revenue analysts have to weigh the options of discounting when it comes to seniors or children in their premium seating areas. This doesn’t mean that the top premium seating option should be reduced for a senior or child, but it should be discussed. Especially when there are seats open

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IndustryMixers
Blog Posts

From June to August, the sports conference season heats up, in conjunction with employee hiring, especially for the collegiate athletic industry. Yet it never ceases to amaze me how few of those working in the sports industry actually attend or engage in sports conferences. Even if it means saving up,

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changinglanes
Blog Posts

There are different schools of thought within the industry about employees who try to “change lanes” within the organization. That is, they start to take an interest in an area outside their expertise and attempt to be involved in the process of creation or implementation. The role of any leader

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kmiller
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0300.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSTo properly celebrate the 300th podcast episode, there is a little bit of history between the origins of the Tao of Sports and Kevin Miller, who was an original listener back with the first episode was released. Far be it from

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RyanShelton
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0252.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSC. Ryan Shelton has been able to successfully operate in both the world of minor league hockey and that of minor league baseball. Shelton talks about his experiences in developing great fan experiences, understand the nuances of customer service, and how

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images
Sportstao Industry Posts

I tend to genuinely feel sorry for those young sports professionals who enter into the field with a team or athletic department that is perennially sold-out throughout the season. There is a lot of learning there that I believe that they may be missing as a result. Sure, that sounds

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