Posts Tagged

value

stadium_2
Blog Posts

As a sports marketing professional for over 20 years, I have seen and done it all, from being an (unpaid) intern to a sales representative to becoming a Manager, Director, Vice President, General Manager as well as being a President and an owner of multiple professional sports teams. Through it

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From The Editor's Desk

We all expect bad service. We’ve had it so often, in every component of our daily lives, that even getting adequate service is remarkable. People don’t live up to their own standards. To their own brand promises. Because good enough is somehow good enough. This is why consumers are reduced

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From The Editor's Desk

You want consumers to pay for this space, over the other space, in your same stadium. But why? What makes this space so special that people would decide to buy it, over the space across the way. Is it behind home plate? Or behind the baskets? Or on the 25-yard-line?

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From The Editor's Desk

Networking is one of the primary keys to understanding how to engage prospects. Because everyone is in a social setting, the guard is down by comparison of meeting them for an office appointment. But what are connections worth? If you are making connections, are they merely connections, or are they

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From The Editor's Desk

Trust carries a value that is intangible. You cannot quantify it. Because there is nothing like it on the value scale. When a customer trusts you, there is a belief beyond just the product. It means that the customer will allow you more leeway than anyone else. Because they believe

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Business man discussing a point during meeting
From The Editor's Desk

Does your meeting actually resolve issues? Does it clarify things for those attending? Or is it garbage? Meetings tend to cause a workflow disruption. They tend to be less interactive than the supervisors hope for, and often do not solve anything. Good meetings can happen. But the majority could be

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CLee
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0645.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSConsumer behavior in sports drives revenue, whether it be in ticket sales, marketing or corporate sponsorship. Temple’s Assistant Professor Dr. Christopher Lee has taken a deep dive into the examination of what pushes consumers to purchase or stay away from products,

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Groupmastics
Blog Posts

Groupmatics is aiming at changing how group sales are done for the sports sales professional, as well as the end-consumer. Part of this is developing the ability to house programs where a discount is involved, including a free player ticket, sponsor discount or youth camp redemption for a complimentary game

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Sales-Person
Blog Posts

Sales reps typically are willing to push a product, even if fewer of them would actually buy it personally. That presents a problem for both of the organization and the sales rep. If you cannot see yourself having value in using the product, how can you offer it, correctly and

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minipack
Blog PostsSportstao Industry Posts

While I’m a huge supporter of mini-packs in trying to fill seats with longer term buyers than the single game folks who arrive only to complain about price, I also don’t believe that mini-packs should be priced the same as their season ticket counterparts. This is an issue of understanding

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