http://traffic.libsyn.com/sportstaopodcast/Taoep0822.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSKarri Zaremba shares her experiences at creating connective marketing for venues through technology, both inside and outside the facility. Zaremba talks about the optimization of personalized data, marketing analytics, relevant/targeted content, and interactive technologies designed to acquire, retain, and monetize active
http://traffic.libsyn.com/sportstaopodcast/TaoEp0752.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSTod Caflisch has had an amazing year on the job in Minnesota, bringing U.S. Bank Stadium online, as well as ensuring that a variety of new events have gone off without a hitch while implementing a new DAS and WiFi system.
http://traffic.libsyn.com/sportstaopodcast/TaoEp0601.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJohn Katz returns the podcast after two years (Ep. 183) where he was heading up the challenging situation for baseball in Savannah, with the Sand Gnats. Katz has now moved the Sand Gnats to Columbia, South Carolina, where they are two
http://traffic.libsyn.com/sportstaopodcast/TaoEp0382.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAl Guido is helping oversee one of the newest trends in stadium venues: the online data core principle of capturing as much customer information as possible, while still creating a fan experience unlike any other. Guido talks about the 49ers decision
#SportsTao Preview: Fan Engagement Wednesday, Aug. 28, 2013 5 p.m. – 6 p.m. PST Fan engagement is one of the newest trends in sports marketing. It is an off-shoot arm of sports marketing, focusing on the idea of engagement beyond a promotion or theme night, getting to the core of
http://traffic.libsyn.com/sportstaopodcast/Taoep0202.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSFan Engagement in the NFL is becoming a larger priority for teams than ever before. Hussain Naqi talks about how the Jaquars are rethinking fan engagement, whether that be through community relations, secret shoppers, fan experience models or even WiFi in
http://traffic.libsyn.com/sportstaopodcast/Taoep0102.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe WiFi landscape of stadium technology is so confusing that most people, including Troy, don’t really have a good grasp of it. That’s why InSource’s David Black agreed to be a guest in order to help explain it in laymen’s terms.
Each Friday, the role of Big Data will be examined. The idea of how to gain more data through ideas, as well as capturing customer data for new customer business for each franchise. From top to bottom, Big Data is one of the most important components of a franchise’s sales
http://traffic.libsyn.com/sportstaopodcast/Taoep0063.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSGuest relations may be one of the saving graces to protect the in-stadium attendances for all professional and college sports. Guest Relations Expert Anthony Cangelosi has both a background in professional sports sales, and secret shopping at large stadiums & venues.