Blog Posts

Tweet Exchange: Darren Rovell And Me

I thought this was an interesting exchange. Some tweeters called it a cat fight. I just saw it as both sides making their points. I personally believe that if the Charlotte Hornets wish to credit a 59% increase in new season ticket sales, that’s a good thing. Frankly, anything above zero is good. And there are a few months prior to the 2013-14 NBA season to improve those numbers. I also get Rovell’s point that 59% is something that could mean 1,590 new season tickets in 2013-14 if the Hornets sold 590 new season tickets in 2012-13. Or it could mean 159 compared to 59 the year prior. Regardless, season ticket numbers across the board are a tricky thing. Mini packs & group sales are getting a lot amount of attention from folks but that doesn’t mean season tickets don’t matter. But, from the Hornets PR-wise, I can see why they don’t want to release a ton of hard numbers: they have 2-3 months of selling season. They want to create urgency, which means buy now, not later because you think those seats you want will always be there.

<

p>

<

p>

<

p>

<

p>

<

p>
You’ll notice that I bring up a point below that matters more to me than new season tickets overall: How many of the premiums are sold. Why? Because premiums are what row the boat. All of those upper bowl seats could be sold and make a fraction of the revenue that twenty premium courtside seats could. Or the luxury suites in general. This gets ignored because the press likes to count bodies, not the money spent overall by those bodies to attend.

<

p>

<

p>

<

p>
You’ll notice that Rovell mentions his keynote at the NATB. FYI – I’ve been asked to speak at the NATB in 2014. If it happens, I promise not to read straight from notes.

<

p>

<

p>

<

p>

<

p>
What Rovell tweets below makes me laugh. Not for what he tweets, but the message that it sends. Much like how baseball folks don’t like the Baseball Writers Association of America voting in Hall of Famers. Because they never played the game. Which, to me, is a lame excuse. Here’s my point: If folks are questioning something, the last thing you should want to do is slap them down. Those tweeting to Rovell, including myself, are colleagues within the sports industry. Rovell is more in the media industry than sports industry per se, but you get the point. It just seemed silly to me to attempt to stop the conversation entirely with what he tweeted, but oh well, I got over it.

<

p>

<

p>

<

p>
Then, Rovell comes back with another tweet meant, in my opinion, to hinder the conversation. Look, let’s not throw resumes around. I’ve interviewed a lot of folks too. But so what of it? I don’t believe I know everything about tickets. I can’t. No one can. The fact that the CEO of Ticketmaster says Rovell is the man doesn’t make him the man. But, it made me laugh all of the same. It felt to me like one of those guys that ride around with “my kid is a honor roll student” bumper stickers. As if the good grades weren’t enough, a sticker had to prove it. Personally, name droppers are kinda their own worst enemy. As you’ll note, even when Rovell tweets him, the CEO of Ticketmaster never responds. Hmmm…

<

p>

<

p>

<

p>

<

p>

<

p>

<

p>

<

p>

<

p>

<

p>

<

p>

<

p>

<

p>

<

p>

<

p>

<

p>

<

p>

<

p>
I look at this way. I have nothing again Rovell. I doubt if he could pick me out of a lineup. I am not on his radar, no doubt. But I disagree with his assessment on reporting season ticket sales. Frankly, I don’t think a team is ever serviced by letting the idea that there are any tickets available, ever. It should always be hard to get a ticket. Because if its not, no one shows up. That being said, if Rovell wants to come on the podcast, sure, I’d have him on. We could talk about whatever he likes in terms of sports business, etc. Maybe he’d get me to see his side of the argument. I understand it, I just don’t agree with it.

<

p>

Previous post

Ep. 214 – Mekale Jackson (Creative Director, St. John’s University)

Next post

Ep. 215 – Shawn Lynch (SVP, Charlotte Checkers)

No Comment

Leave a reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.