From The Editor's Desk

Unrealized Revenue Streams Of Entertainers

Entertainers, such as comedians and musicians, have revenue streams that they do not access or realize. This especially applies to those who have smaller fan bases, who may need that money more than those who are at the top their game nationally or internationally. While some of these local comedians/musicians spend their time trying to sling t-shirts or CDs from table to table after a club, they are missing out on passive income opportunities available to them immediately.

First, when a traveling entertainer is at a location such as a club, they have the ability to do something off-book without the club management gaining a piece of it. Even if you have 250-500 followers, you can set up a “private event” before or after your performance, exclusive to those fans willing to pay for it. This may come in the form of a $10 meet & greet, or a $35 meet & greet with a t-shirt, autograph or downloadable mp3 of your produced audio.

Most club owners don’t have much use for the green room, that’s why they let entertainers have it and sit back there. Why not sell it as an option to those diehard fans willing to pay more to hang back there with you? Why not use it as an exclusive way to get more cash out of your fans? This could also do out-reach to a local chamber/VCB and get their local list for free.

What I’m talking about is simple: Just do it through Eventbrite, and you capture all of your customer data, and can send them merchandise offers – through a merchandiser such as where you create custom logos and they order on demand to avoid inventory holds, etc.

All of this goes back to getting more data on your customers, and refining your overall value proposition to them. Even if you have 50 followers, you still have a fan base of some kind. It is time to use it.

By providing exclusive logos not found anywhere but your private email offerings, you have the ability to If comedians get $500 for a headlining gig from a club, they’d probably double that in their private events that are completely theirs for the taking. It’s got to be better than lugging a bunch of t-shirts from table to table at a club, with the management watching, and hoping that someone actually buys.

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